The One Stop Baby Guides

One of our clients, the idea behind "The One Stop Baby Guides", has entered this business start up into a competition to win £50,000 to help the business and needs some support.

We at CL&Co are fully behind this idea and as a result have agreed to post the following on to our blog:

It costs nothing and will take only about a minute of your time - so I really hope you won't mind me asking.

You can look at the link below which will give you the general idea -

https://www.takeonesmallstep.co.uk/Entry/View/3890

You then "Back the Idea" by following the instruction on the link.

The number of people you get backing the idea influences the judges' choices.

If we are lucky enough to be shortlisted, the voting from that shortlist begins on June 7th, so if we make it - we will post another request for support after then.

The business, in summary, is as follows:

A set of three DVDs - titled "The One Stop Baby Guides"

newborn babies (0-1 year);
toddlers (1-3 years);
pre-schoolers (3-5 years).

Each will be divided into four chapters:

1 - Emergency First Aid (presented by St John ambulance);
2 - Everyday Care (presented by midwives and paediatricians);
3 - Breastfeeding, formula feeding and weaning (presented by midwives and nutritionists);
4 - Playing and Learning (presented by teachers and psychologists).

Each DVD will be in English but with an extensive language menu, including many UK minority languages - such as Punjabi, Hindi, Arabic, Polish and French. This will enable new Mums who might have trouble communicating with their Midwife or GP, to get practical and basic help.

We are also making a first aid DVD and kit for infants and toddlers, in partnership with St John ambulance.

The idea has been taken up very enthusiastically by John Lewis, and we are currently in negotiations with them - so this is very exciting.

If we won the competition from Barclay's, it would put us in a fantastic position with respect to our approaches to other potential investors.

So - thank you for reading - please "Back our Idea" by following the link above - and we will post here again on June 7th if we reach the next round. Fingers crossed!